Changing the world for the better needs to be as easy and frugal as doing grocery shopping.
meet the team
Ingrid Caldironi
Founder & CEO

Our everyday choices can make a difference in the place we live and in other people's lives.

Bulk Market® was born having this as a main mission. We think businesses should make it easy for people to make the right choices. Ditching disposable packaging is one of them.


Plastic waste is one of the biggest public health and environmental issues of our generation.


It’s a material designed to last forever - but it's being used for:

  • Disposable cups

  • Disposable cutlery

  • Carrier bags

  • Drinks bottles

  • Food packaging

  • Baby sippy cups

  • Baby bottles

  • And the list goes on and on!

The recyclable grades of plastic can only be down-cycled. But all the other 'not currently recycled' grades of plastic usually ends up in landfills or polluting the oceans.

Disposable packaging costs you money, it requires natural resources to be produced and also costs local authorities billions of pounds to be collected, sorted and recycled.

We decided to simplify things and let you take home only the food you buy. That means no more fights over who is taking the rubbish out, with the added bonus of helping to create a cleaner planet for future generations.

Bruna Martins
Co-Founder & Chief of Operations 

Not a hippie, or treehugger, I've never been a hardcore green. Like many others, I used to believe that stuff gets recycled, and there was no other way of living without creating a lot of waste. After reading about a 20-something girl from NY with years of rubbish fitting in a jar, I've decided to go zero waste. But companies don't make it easy for people to avoid waste. Bulk Market® was born to fix this.


General Manager

Urban pixie, unapologetical vegan and equal opportunities fighter, I entered the magical zero-waste world while looking for a job with a real purpose, ethically and socially...and Bulk Market was just the perfect place! Customer care extraordinaire and managing beastie, when I am not at Bulk Market I'm likely reading a book or making playlists for my cats.

The family hippie, treehugger and adventurer. Graphic Designer by trade and environmentalist by accident, life prepared me to be the perfect zero waste co-founder! Expert in managing operations and procurement for indie healthy food shops.


Part-time canine paper shredder and moral supporter, fan of wonky veggies and dust bin diver. Favourite hobbies includes foraging and pigeon-chasing. Rubbish is her favourite topic.

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Bulk Market Ltd is a social enterprise registered in England & Wales under number 10769104. This website and its content is copyright of Bulk Market - © Bulk Market 2020. All rights reserved.